Language and Perceptions

Each individual has a range of positional and personality characteristics that need to be taken into consideration in planning and implementing change:

"...Individuals perceive an experience of change differently and these perceptions have been found to have a significant impact on the success of change..."

Taryn Haynes-Smart, 2010

Furthermore, the role of language in setting up a context of change as well as a tool to facilitate change is critical.

"...As the language of change is often based in a fear context, the motivation to change is often driven by fear that can impact the outcome of the intended change......the meaning of change is evident through individual past experience, previous exposure, social interactions and cues from the environment..."

Taryn Haynes-Smart, 2010