Technique 6.42 Force Connections

Introduction

This technique involve bringing together ideas that serve very different needs, purposes, interests, etc to form a new concept. Some examples include Swiss Army knife, the Apple watch, smart phones, sofa beds, etc.

Process

Bring in a bag of random items or draw up lists of unrelated items.
"...Asked team members to pick one or more items and explore different ways they can be connected. This technique can produce some silly results, but it's ultimately a helpful way of getting your team out of a creative rut..."
Dani Mansfield, 2022