Technique 6.39 Questioning Assumptions

Introduction

"...assumptions are about what's possible, what isn't possible, what people want, what will work, and what won't..."
Dani Mansfield, 2022

This exercise challenges your assumptions and put everything on the table for discussion.

20231026114_questioning_assumptions.jpg


(source:
Dani Mansfield, 2022)

Process

"...Draw up a list of all the assumptions you can think of about your current project - true or not - and discuss the list as a group, questioning each one. Do this at various stages in your campaign development to spark fresh ideas, as well as identify knowledge gaps..."
Dani Mansfield, 2022

 

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