Technique 6.33 Word Banking

Introduction

It is an extension of word association and is more sophisticated, ie
"...word banking asks you to form big groups of terms that all describe just a few themes or topics. Creating word banks in a business setting can help you dismantle a project into manageable parts..."
Dani Mansfield, 2022

It is ideal for content projects and can be a precursor of more in-depth keyword research.

Approach

"...when your word bank is complete, you can retroactively form connections between the terms you come up with and use those connections to craft ideas that are guaranteed to include all of your most important characteristics..."
Dani Mansfield, 2022

Advantages

"...- Word association is a relatively natural, low-effort task - simply begin with a big idea, and then begin jotting down anything that comes up for you.
     - it doesn't require you to know the when, why or how of an idea
     - word banking will surface gaps in your knowledge. If you find yourself stuck, it's time to complete additional research..."
Dani Mansfield, 2022

An example is marketing:
"...-  surface everything you know about a topic you're thinking of tackling in your blog or website
     - 'word vomit' blog post ideas without feeling boxed into a formal keyword search process
     - uncover where you and your teammates may need additional training..."
Dani Mansfield, 2022