Growth Marketing Strategies
Introduction
These strategies are based around market penetration, market development, product development and diversification (see below diagram)
(source Igor Ansoff as quoted by Albert Carniel, 2019)
1. Market penetration (want to acquire more customers in the same market by using the same products and/or services; need to lower prices; invest in advertising, PR and communications)
2. Market development (enter a new market with the same product and/or services; this can be done by partnering and/or broadening the target audience)
3. Product development (making new products and/or services for the same market; involves R & D and field-testing validity of new products and/or services; usually new creations are connected with each other, ie upgrading existing products)
4. Diversification (organisation wants to expand into different markets with products and/or services (including new ones); needs R & D; need to study new target market; as it is risky and expensive, usually partner, to compensate for lack of skills, knowledge and equipment; can involve personalisation of products and/or services)
(for more detail, see frameworks in the Knowledge Base)
Strategic Marketing Campaign
(source: https://infograph.venngage.com)
Client Marketing Strategy
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Strategic Marketing Campaign
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Elements of Marketing Strategies
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Digital Marketing Approaches
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Social Media Marketing
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Nonprofit Digital Marketing
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Improve Nonprofit Data Usage
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Affiliate Marketing
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