More Details On The 8 Productive Tensions Of Innovation - Three Examples

1. An established organisation entering a new market (when entering a new market, organisations should maintain operations in existing markets)
Tensions

Existing market	New market
Efficiency v. Flexibility	Familiar v. Novel
Consistency v. Change	Accept v. Ignore
Product v. Purpose	Inside v. Outside

2. A new organisation in an established market (approach the market as both stable and dynamic; developing operational efficiencies to generate economies of scale in stable market plus developing an advantageous and unique strategy for a dynamic market, ie drive differentiation from rivals)

Tensions

Existing market

Efficiency v. Flexibility

Selection v. Execution

Differentiation v. Borrowing

Product v. Purpose

3. A new organisation entering a new market (need to make building blocks like technology standards; creating a new product category increases uncertainty; potential competitor 'piggybacks' on your efforts)