Checklist: Use of Jargon & Buzzwords in Change Management

Introduction

A checklist of the positives and negatives of using jargon and buzzwords in change management

1. Positives – When Used Effectively

• Helps create a shared language among change professionals
• Improves communication efficiency and brevity
• Can inspire and motivate when linked to meaningful action
• Frames the change strategically and professionally
• Signals alignment with industry standards and practices

2. Negatives – When Misused or Overused

• May alienate or confuse staff unfamiliar with the terms
• Can mask vague or poorly defined strategies
• Overuse can dilute meaning and impact
• May reduce trust or appear insincere to employees
• Risks obscuring real issues with vague euphemisms

(main source: Patrick Durkin, 2024b)